our story
In Swahili, "Nala" translates to successful, while in Arabic, it means drink of water.
The number 28 symbolizes prosperity and self-satisfaction in China.
NALA 28 is a perfume brand that represents a community of successful individuals who are content with themselves and wish success upon others.
Our mission has remained the same. To be good, smell good and do good for those in need.
natural fragrances
We advocate for the potency and allure of 100% natural fragrances, recognizing their unparalleled ability to enhance daily life.
Our commitment to nature informs every aspect of our work, driving us to consider the environmental impact of our processes and products.
Utilizing natural, plant-derived elements that seamlessly integrate into our ecosystem, our fragrances prioritize sustainability. We uphold vegan and cruelty-free standards, ethically sourcing all ingredients. Transparency is paramount, as evidenced by our comprehensive ingredient lists.
Our philosophy rejects overpowering scents and environmental excess. We craft with purpose, emphasized quality and integrity over unnecessary abundance.